The objective of this paper is to propose the implementation of a plan of continuous support from the government\nof the State of Colima to start-ups and micro-enterprises classified as belonging to the trade and services sector\n(Mexico, 2009), policy public, to increase the economic units that manage to stay beyond three years and thereby\nderive social benefits such as employment generation, greater wealth and improving the quality of life of the\npopulation of the state. This proposal is given based on the sequential design procedure policies. The method used\nis the analysis of the national situation
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